Prime Energy Drink Lawsuit: Is Your Favorite Drink Safe?

by | May 22, 2024 | Product Liability | 0 comments

  1. Home
  2. /
  3. Product Liability
  4. /
  5. Prime Energy Drink Lawsuit:...

Have you ever drunk an energy drink to power through a long day or an intense workout?

They promise a quick boost of energy, but do you really know what is inside that can?

Recent energy drink lawsuits raised questions about the true contents of these popular beverages, especially regarding their caffeine levels.

A popular energy drink, Prime, is facing issues for containing more caffeine than the advertised level, posing health risks to consumers.

Let’s explore the risks behind the labels and the details of the Prime Energy drink lawsuit.

Prime Energy Drink: An Overview

Who owns Prime Energy drink? Prime Hydration, a company founded by YouTube personalities Logan Paul and KSI, has gained attention for its energy drinks.

Using their massive combined following of over 140 million subscribers, Logan Paul and KSI entered the energy drink market in 2022. The company’s marketing strategies target children and adolescents. The company quickly grows, particularly among young consumers.

The marketing strategy has been effective, but it has also faced criticism for promoting a product with dangerous caffeine levels to a young and easily influenced audience. The sale of Prime Energy has been banned in some countries and schools due to its elevated level of caffeine content, which is considered unsafe for kids.

Despite the criticisms, Prime Hydration has been successful in sales, reaching $250 million worldwide in its first year, with a whopping $45 million in sales in January 2023 alone. This shows the brand’s popularity among consumers.

Is Prime Energy drink bad for you? Prime Energy drinks can cause health risks if consumed in excess or by children and young adults.

The company is now facing Prime Energy drink lawsuits for false advertising and breaches of state and federal laws. Let’s analyze more about the Prime Energy drink lawsuits.

Prime Energy Drink Lawsuit

On April 8, 2024, a Prime Energy drink class action lawsuit was filed by a New York plaintiff, Lara Vera, in a federal court. The lawsuit accuses Prime Hydration LLC of false advertising and violating both state and federal laws. Lara Vera purchased the Blue Raspberry Products multiple times in 2022, relying on the label’s claim that they contained “200 mg of caffeine.”

She paid around $3.00 to $4.00 per product, believing that she was getting the stated caffeine content. However, the Prime drink lawsuit alleges that independent testing has shown the actual caffeine content ranged between 215-225 milligrams, higher than advertised.

The lawsuit against Prime drink states that a 12-ounce can of Red Bull has about 114 milligrams of caffeine, and a typical cup of coffee contains around 100 milligrams. This means that even at the advertised level, Prime Energy is already very strong.

Allegations against the manufacturer include:

  • Violation of State Consumer Fraud Acts
  • Deceptive Acts or Practices, New York GBL § 349
  • False Advertising, New York GBL § 350
  • Breach of Express Warranty
  • Unjust Enrichment
  • Fraud

Lara Vera is seeking to represent all consumers in the United States who have purchased Prime Energy drinks. The flavors in question include Blue Raspberry, Ice Pop, Lemon Lime, Orange Mango, Strawberry Watermelon, and Tropical Punch. The plaintiff is asking for the court to certify the class action, award damages, cover legal fees, and grant a jury trial.

Excess Caffeine-Related Health Risks 

One of the main issues in the Prime Energy drink lawsuit is the health risks posed by the high caffeine content, especially for young consumers. The Centers for Disease Control and Prevention (CDC) states that there is no established safe limit for caffeine in children.

Caffeine is a widely consumed stimulant found in coffee, tea, soft drinks, energy drinks, and various medications. While moderate caffeine intake is generally considered safe for most adults, excessive consumption can lead to a range of adverse health effects. These effects can be severe for children and adolescents, whose bodies are more sensitive to caffeine.

The FDA estimates that consuming around 1,200 milligrams of caffeine quickly, or about 0.15 tablespoons of pure caffeine, can cause toxic effects such as seizures.

Are energy drinks FDA approved? Energy drinks are not specifically approved by the FDA. The FDA does regulate the ingredients in energy drinks, such as caffeine, but it does not approve energy drinks before they are sold to consumers. The FDA can take action if a product is found to be unsafe after it is on the market.

Is the Prime Energy drink recalled? Prime Energy drink was recalled in Canada due to its excessive level of caffeine. It’s important to note that there haven’t been any recalls in the U.S.

According to the CDC, caffeine has no place in the diets of children and adolescents. In 2011, 1,499 adolescents aged 12 to 17 years were reported to have visited emergency rooms due to energy drink-related issues.

Severe Effects of High Caffeine Levels on Health

Prime Hydration Drink Lawsuit

Prime Hydration is facing another class action lawsuit claiming that some of its sports drinks contain harmful chemicals, PFAS, also known as “Forever Chemicals.” The company is accused of hiding this information while marketing the drink as healthy.

The lawsuit filed on August 2, 2023, alleged that forever chemicals are present in the grape-flavored Prime Hydration Sports Drink. In April 2024, court documents from the lawsuit filed in August 2023 revealed that third-party testing found PFAS in the grape flavor of Prime Hydration.

PFOS was found at levels nearly three times higher than the lifetime limit, which raised health issues. PFAS exposure is linked to various health problems, like immune system problems and cancer. The Prime drink lawsuit seeks to represent everyone who bought the grape-flavored drink for personal use within the time frame.

If you are affected by Prime Hydration Sports Drink, contact an attorney as soon as possible.

Similar Energy Drink Lawsuits

Prime Hydration is not the only company facing lawsuits over high caffeine levels. Panera Bread has also been sued for the high caffeine content in its Charged Lemonade. The Prime Energy drink lawsuits claim that Panera’s lemonade does not clearly warn consumers about its high caffeine levels, leading to severe health complications and even deaths.

A large-sized Charged Lemonade reportedly contains up to 236 milligrams of caffeine, which is comparable to Prime Energy’s actual caffeine content as alleged in the lawsuit.

What To Do If You are Affected by Prime Energy Drink?

After the lawsuit filing, it brought more attention to the issue of caffeine levels in energy drinks and the importance of accurate labeling. If you are experiencing any negative health effects after consuming Prime Energy drinks, seek medical help immediately.

If you have purchased Prime Energy drinks based on their advertised caffeine content and believe you have been misled, you may have legal options available to you. Contact a product liability attorney or consumer protection attorney for more details about your legal options.

To wrap up,

It’s important to avoid drinking excessive energy drinks. The high caffeine content can have negative effects on your health and make you sick. Remember to stay safe and prioritize your well-being.

For more Prime Energy drink lawsuit updates, visit our blog frequently. We regularly update it with new information to keep you informed. Stay healthy, and take care!

Recent Posts

Have You Subscribed?

We send out a roundup email once or twice a month when new articles are published.


This field is for validation purposes and should be left unchanged.

Medlegal 360

MedLegal360 is a specialized author in medical-legal matters, providing clear, authoritative insights on healthcare legislation and personal injury litigation for professionals and the curious.

Related Posts