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Dreaming of long, attractive lashes and bold brows?
You need to think twice before reaching for that serum.
Imagine using a beauty product that promises longer, fuller eyelashes but instead leaves you with unexpected side effects.
But, this happens with some eyelash serums.
Recently, a popular eyelash serum has become the focus of a lawsuit. Customers who used the product, hoping for longer and fuller lashes, are now claiming it caused serious eye problems instead.
Let’s analyze the Babe brand eyelash serum side effects and the Babe Lash lawsuits.
Babe Lash Brand
Babe Lash, developed and sold by Elixir Cosmetics, offers a range of beauty products focused on enhancing eyelashes and eyebrows. Established with a focus on providing effective beauty solutions, Babe Lash has expanded its product line to include various eyelash and eyebrow care items, gaining popularity among beauty enthusiasts.
Founded in 1983, Elixir Cosmetics specializes in collagen research and hair care products. The brand has built a strong presence through online platforms and social media, appealing to beauty enthusiasts with its promise of noticeable results.
However, Elixir Cosmetics is now facing Babe Lash lawsuits concerning their eyelash and brow enhancing serums.
Babe Lash Class Action Lawsuit
On May 5, 2024, Plaintiffs Melanie Wohl and Dalit Cohen, residents of New York, filed a class action lawsuit against Elixir Cosmetics. Both women bought Babe Lash serum from Walmart stores in 2021 and 2023, believing it was safe and would give them longer, thicker lashes.
They relied on the product’s packaging and advertising, which did not disclose that it contained a drug ingredient with serious side effects. The plaintiffs, bought the serums without knowing about the risk of the drug ingredient isopropyl cloprostenate (ICP).
The lawsuit claim that they were misled into buying an illegal, unapproved drug. The plaintiffs say they would not purchase the products if they had known the truth.
According to the babe lash lawsuit, the plaintiffs consider purchasing the product again only if it is safe, legal, and free from adverse effects.
Major issue: Isopropyl Cloprostenate (ICP)
Isopropyl cloprostenate (ICP) is a synthetic prostaglandin analog, which means it’s a man-made version of a naturally occurring substance in the body. ICP is specifically used in cosmetic products, particularly in eyelash growth serums.
ICP works by mimicking the action of natural prostaglandins. In eyelash serums, it helps to lengthen and thicken eyelashes. It achieves this by extending the growth phase of the eyelashes, allowing them to grow longer before they fall out and new ones start to grow.
While ICP can be effective for enhancing eyelash appearance, it can also cause side effects. The Babe Lash side effects may include
- Eye irritation
- Permanent dry eyes
- Iris discoloration
- Dark under-eye circles
- Spotting of the iris
- Loss of eyelashes
Because of these side effects, it’s important to use ICP products carefully and to follow the instructions provided.
If you are affected by any of these side effects, join a class action or contact an experienced attorney.
Allegations against Babe Lash
Elixir’s Deceptive Marketing
Elixir Cosmetics sells the Babe Lash Essential Serum, advertising it as a cosmetic product designed to increase eyelash length and thickness. The company promotes the serum with claims like “Get lush, longer-looking lashes over time with award-winning Essential Serum” and promises that “longer-looking lashes are just a few weeks away.”
The serum is said to be full of “ultra-nourishing and performance-based ingredients like biotin and amino acids” that supposedly enhance lash length with consistent night application. Elixir claims that 88% of users saw longer lashes and 86% saw bolder lashes within six weeks.
Elixir conceals that the serum’s primary active ingredient is isopropyl cloprostenate (ICP). Elixir does not warn consumers about the known serious side effects of ICP, providing only generic warnings similar to those on standard cosmetics. The company misleadingly markets the product as safe and legal, emphasizing its “effective” ingredients to create an image of a clean and healthy product.
FDA Warning on Isopropyl Cloprostenate
The FDA has warned cosmetics manufacturers, including the makers of RapidLash and NeuroBrow, about the risks of ICP.
The FDA stated that products containing ICP, which is considered a drug due to its effect on the body, must be approved. The FDA also highlighted the risks of ICP, including ocular irritation and interference with glaucoma therapy, and noted that such products are unsafe without medical supervision.
Despite these warnings, Elixir continues to market and sell Babe Lash as a cosmetic product without seeking FDA approval. The company deceives consumers by not disclosing the true nature and risks of its products. Is Babe Lash safe? Many customers made complaints about getting side effects, and Elixir dismissed these issues and advised customers to cover blemishes with makeup.
This class action lawsuit represents New York consumers against Elixir Cosmetics, the company behind Babe Lash and Babe Brow serums. The lawsuit claims that Elixir engaged in deceptive advertising and labeling, making consumers believe the products were safe cosmetics when they were not.
Babe Lash Lawsuit Settlement
On October 12, 2023, Danielle Skarpnes filed a class action lawsuit against Elixir, claiming Babe Lash serums didn’t warn about risks linked to isopropyl cloprostenate.
After this claim, Babe Lash recently agreed to a $2.3 million settlement over their lash growth serums. The serums included in the settlement are:
- Babe Lash Essential Lash Serum
- Babe Lash Eyelash Serum
- Babe Amplifying Brow Serum
- Babe Brow Serum
Babe Lash Lawsuit Update
Anyone who bought these affected products for personal, family, household, or professional use between June 1, 2019, and January 19, 2024, can get compensation. To get the compensation, you must submit a claim form by April 19, 2024.
You don’t need proof of purchase to get $25 per household. But, if you have proof of purchase (like receipts or credit card statements), you can get $25 per unit. The final hearing for the Babe Lash settlement is scheduled for May 20, 2024.
To wrap up,
We all crave long, attractive lashes, but it’s important to prioritize safety above all else. If you’ve experienced any adverse effects from lash serums like Babe Lash, don’t hesitate to reach out to a lawyer. Your well-being matters, and seeking legal guidance can help protect both your health and your rights as a consumer.
